January 11, 2013 San Francisco’s City Hall is flood-lit in honor of the 49ers football team.
The red and gold colors of the team allude to the California Gold Rush (1848–1855) which began on January 24, 1848.
The tens of thousands of gold-seekers were called "forty-niners".
A bright red flannel shirt was typical attire for many of the Yankee miners who came to California seeking their fortunes.
It is estimated that approximately 90,000 people arrived in California in 1849—about half by land and half by sea.
Of these, perhaps 50,000 to 60,000 were Americans, and the rest were from other countries.

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