January 11, 2013 San Francisco’s City Hall is flood-lit in honor of the 49ers football team.
The red and gold colors of the team allude to the California Gold Rush (1848–1855) which began on January 24, 1848.
The tens of thousands of gold-seekers were called "forty-niners".
A bright red flannel shirt was typical attire for many of the Yankee miners who came to California seeking their fortunes.

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